Angry Birds

During 3 years, I had the honor of leading the UX and Art Direction of "Angry Birds Classic". The major updates created (eg. "Red's Mighty Feathers", "Short Fuse"...) dramatically raised the MAU, improved retention, and quadrupled in-game purchases through new IAPs. By January 2014, Angry Birds had claimed 1 Dice Award, 2 Webby Awards, and 2 Appy Awards.

The smash hit game series Angry Birds has been downloaded an astonishing 2 billion times across all platforms and editions as of January 2014. This phenomenon has been dubbed by critics as "one of the most mainstream games out right now", "one of the great runaway hits", and "the largest mobile app success the world has seen so far". It is truly a powerhouse that has changed the way we think about mobile gaming.