UNITY:  MuseLab - GenAI Innovation HUB

UNITY: MuseLab - GenAI Innovation HUB

Directing a Two-Sided Ecosystem: Creator & Developer Hubs.
I led the product design for the Unity MuseLab, a dual-facing ecosystem designed to bridge the gap between experimental AI research and scalable developer integration.
More Details

MuseLab: The Innovation Infrastructure

I led the product design for MuseLab, Unity's Central Hub to empower content creators with a suite of cloud based applications and workflows that seamlessly connect between the Unity editor, DCC tools and Unity Cloud. The challenge wasn't just building a tool, but creating an Innovation Hub capable of shipping and testing early GenAI cross-functional experimentation. The goal was to bridge the gap between deep-tech AI research and practical game development. 
UNITY:  MuseLab - GenAI Innovation HUB

 MuseLab is a dual-facing platform designed to serve two distinct audiences within a single infrastructure:

  •  The Creator Hub: A high-velocity interface for artists to test GenAI tools like Muse Animate and Digital Human Lite.
  • The Developer Hub: A technical command center for developers to manage API keys, model versions, and the integration of AI-generated assets into the Unity Editor.
     

Design Challenge:
How to create a unified design language for a two-sided ecosystem and a wide range of experimental AI technologies?


Strategy:
modular UI architecture. This allowed our team to ship new GenAI experiments (like Muse Animate and Digital Humans) into a consistent ecosystem, ensuring that disparate AI models felt like a cohesive toolset for the creator.
 

Unity MuseLab Two-Sided Ecosystem: Creator & Developer Hubs
 

1. Creator Hub

A cloud based, collaborative, WYSIWYG workflows to create, review and iterate on content. Users can test a early stage AI Experiments and help shaping the products of tomorrow. 
 

1. Discover Muse Apps:
UNITY:  MuseLab - GenAI Innovation HUB2. Create and save your sessions on MuseLab:
UNITY:  MuseLab - GenAI Innovation HUB3. Test your asset/animation in context:
UNITY:  MuseLab - GenAI Innovation HUB

2. DevHub 

A platform for rapid deployment and testing of tools. Teams can productize research, conduct user tests and measure early product performance.


1. MuseApp Metrics overview:UNITY:  MuseLab - GenAI Innovation HUB
2. MuseApp settings:UNITY:  MuseLab - GenAI Innovation HUB
3. Role Based Access Control:UNITY:  MuseLab - GenAI Innovation HUB4. Release Management:
UNITY:  MuseLab - GenAI Innovation HUBUNITY:  MuseLab - GenAI Innovation HUB

Result: Radical Production Velocity


 By treating MuseLab as an infrastructure project rather than a set of individual features, we achieved:

  •   Accelerated R&D Cycles: The time to productize Research to MVP & User Testing was reduced from months to weeks.
     
  • Consistent Creator UX: Despite the vast difference between generating a texture, animating a character or creating a 2D/3D asset, the creator felt a sense of Platform Familiarity, significantly lowering the barrier to entry for complex AI tools.
     
  • Scalable Integration: Fast and easy workflow for Devs to ship, get users feedback, and iterate MuseApps early.
     

 By architecting a modular infrastructure for Unity MuseLab, we turned a collection of disparate AI experiments into a unified, scalable engine for the future of game development.
 

Watch Unity Muse Intro

Unity Muse Teaser