Art & UX Lead | The Walking Dead: No Man’s Land

Leading  Art and UX for the official mobile game of AMC’s The Walking Dead. Over four years, I managed the visual evolution of the title, ensuring a seamless bridge between the television show’s aesthetic and an intuitive, high-performance mobile interface.

 

Leadership & Strategic Impact
 

• IP Management: Collaborated directly with AMC TV to define and maintain the game’s art direction, ensuring all assets adhered to the strict visual language and stylistic standards of the global franchise.

• Team Leadership: Supervised and lead a multidisciplinary team of 8 artists and UX designers, coordinating with the Production Lead to streamline art pipelines and hit aggressive delivery milestones.

UX Strategy: Transformed complex mechanics into an accessible mobile experience through iterative usability testing and feedback loops, prioritizing player retention and ease of use.


UI/UX:

Game Assets:
 

Product Milestones

• Global Launch Success: The launch that saw the game hit #1 on the US App Store (and 11 other countries), reaching over 1 million downloads in its debut weekend.

• Market Dominance: Maintained a Top 10 ranking in 110 countries through consistent content updates and UX optimizations.

• Award-Winning UX:
  Awarded the Webby People’s Voice Award, recognizing excellence in user engagement and community satisfaction.

Art & UX Lead, LiveOps | The Walking Dead: Our World (AR)

I lead the Art and UX vision for this location-based AR title during its critical LiveOps phase. My role was to blend high-fidelity visual design with data-informed UX strategies to maximize player retention and lifetime value (LTV) in a highly competitive market.

LiveOps Excellence

• Data-Driven Design: Championed a rigorous, analytical approach to UX. By leveraging A/B testing and performance analytics, I identified friction points in user flows and implemented UI optimizations that directly moved the needle on key business KPIs.
   
• AR User Experience: Directed the holistic UX strategy for immersive AR gameplay, ensuring intuitive mechanics that translated seamlessly between the digital interface and the physical world.
   
• Creative Vision: Managed the end-to-end design pipeline, from UI mechanics and high-fidelity graphics to seasonal LiveOps content, maintaining visual consistency with The Walking Dead IP.
   
• Optimization & Retention: Focused on "best-in-class" design practices to create a compelling daily habit for players, utilizing rewarding feedback loops and streamlined navigation.
  
  

Awards

The innovative nature of Our World was recognized globally at the 2019 Webby Awards, where the project won in three major categories:

• Winner: Best Use of Augmented Reality
• Winner: Technical Achievement
• Winner: People’s Voice Award
  
  
  The Walking Dead: No Man's Land
  The Walking Dead: Our World