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Portfolio group 1 (Stash) - Jessica's Site

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Portfolio group 1 (Stash)
Portfolio group 2 (Unity)
Portfolio group 3 (Hatch)
Portfolio group 4 (Rovio)
Portfolio group 5 (Next Games)
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Predecessor - Webstore

Directing the Product Design for Omeda Studio’s DTC ecosystem to reclaim revenue from platform fees. I lead the design of the Predecessor Webstore, ensuring the web experience mirrors in-game fidelity to optimize for high conversion and long-term player retention.

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F1 Clash - Webstore

Leading the product design and strategy for the F1 Clash Webstore, delivering a high-performance storefront with dynamic, personalized offers. This initiative bypasses the App Store fees, maximizes LTV and player retention while significantly streamlining catalog management and operational workflows for Hutch.

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Warhammer 40,000: Tacticus - Webstore & Loyalty

Directing the product design and strategy for Warhammer 40,000: Tacticus. Delivering a high-performance DTC Webstore and Loyalty Program, bypassing App Store fees to maximize LTV and long-term player engagement: 29% DTC share, 75% repeat purchase rate across the webstore and refund rate below 0.1%

  • HI,

    I'm jess

    Product Design Director

    15+ years driving impactful design strategies and building award-winning products across tech and gaming at

    Unity, Rovio, Next Games, and Stash.

    See my Portfolio
  • STASH: Architecting the DTC Revolution in Gaming

    Building DTC ecosystems that bypass platform fees. I direct the product design and strategy for games like Warhammer 40,000: Tacticus, F1 Clash and Predecessor delivering high-performance Webstores and Loyalty Programs that maximize LTV and retention.

  • UNITY: Muse ecosystem R&D

    Advancing new ideas at Unity Labs. Building the products of tomorrow and accelerating creative workflows to empower all creators. I lead product design for MuseLab, Unity’s dedicated GenAI Innovation Hub, and Muse web apps including Muse Animate and Digital Humans.

  • Hatch Kids: Fun learning

    Transforming children’s learning experiences with Cloud Gaming. I lead the Product Design and Creative Vision of an innovative app that delivers top educational games in a heartbeat

  • ROVIO: ANGry birds classic

    Lead Art & UX of Angry Birds Classic for 3 years, concepting Art, Design and UX for core game updates. I specialized in bridging creative vision with performance optimization to drive player engagement and lift key business KPIs.

  • Next games: The walking dead

    Elevating immersive player experiences and LiveOps in The Walking Dead: No Man's Land and The Walking Dead: Our World. I lead the Art and UX improving player retention and LTV

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