• HI,

    I'm jess

    Product Design Director

    15+ years driving impactful design strategies and building award-winning products across tech and gaming at

    Unity, Rovio, Next Games, and Stash.

  • STASH: Architecting the DTC Revolution in Gaming

    Directing and building gamified e-commerce. I design webstores that bypass platform fees by integrating high-retention gaming loops for titles like Warhammer 40,000, F1 Clash, and Predecessor. Result: High-performance immersive loyalty ecosystems that drive sustainable spending and lifelong player devotion.

  • Warhammer 40,000: Tacticus

    Product performance in numbers

    75%

    Repeat Purchase Rate Across The Webstore

    30%

    DTC Share

    0.1%

    Refund Rate

  • UNITY: Muse ecosystem R&D

    Advancing new ideas at Unity Labs. Building the products of tomorrow and accelerating creative workflows to empower all creators. I lead product design for MuseLab, Unity’s dedicated GenAI Innovation Hub, and Muse web apps including Muse Animate and Digital Humans.

  • Hatch Kids: Fun learning

    Transforming children’s learning experiences with Cloud Gaming. I lead the Product Design and Creative Vision of an innovative app that delivers top educational games in a heartbeat

  • ROVIO: ANGry birds classic

    Lead Art & UX of Angry Birds Classic for 3 years, concepting Art, Design and UX for core game updates. I specialized in bridging creative vision with performance optimization to drive player engagement and lift key business KPIs.

  • Next games: The walking dead

    Elevating immersive player experiences and LiveOps in The Walking Dead: No Man's Land and The Walking Dead: Our World. I lead the Art and UX improving player retention and LTV

  • don't hesitate to Reach Out

    I'm always happy to have a chat!

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